Cumberland

Brand Identity & Food Truck Design 

Cumberland is a Japanese-Canadian style food truck concept located in Austin, Texas owned and operated by two brothers. As a family business they asked us to design an inclusive brand that centered around the community while also staying extremely personal to their roots.

Working as a lead visual designer, I helped design the identity around their Japanese family emblem, the Uesugi clan, as well as design branding elements featured throughout the truck and space.