Chaotic Moon

Visual Rebrand and Anthem Video

Before they were acquired by Accenture, Chaotic Moon was a digital technology agency located in the heart of downtown Austin. I was tasked to refresh and mature the brand from its startup roots, as well as create a video that would explore what the future of the brand would look like. Partnering with the lead motion designer, we designed and directed a video that pushed the boundaries of the visual brand while also communicating and showcasing some of their emerging technology capabilities.

Approach

From the forming of the word-mark to the design of the video storyboards, “deconstruct” has been the common visual theme throughout the rebrand. The Chaotic Moon “bot” mark was the only element kept from the original brand, and the piece in which everything stemmed from. Since the mark was formed by a 45 degree isometric grid, I used that grid to deconstruct the mark into primitive components that eventually created the word-mark.